Icelandic-Norwegian marine life science transforms fresh Norwegian salmon into highly bioavailable amino acids and peptides for Real Time Recovery.
August 2026 — Unbroken, an Icelandic-Norwegian science-driven nutrition company, is bringing its latest innovation in muscle recovery to Newtopia Now 2026, taking place August 18–20 at the Colorado Convention Center in Denver.
Built on Icelandic-Norwegian expertise in marine life science and nutrition, Unbroken takes a different approach to recovery. At its heart is an advanced salmon protein hydrolyzate, produced from fresh Norwegian salmon in the company's fully owned marine biotech facility and delivering rapidly available amino acids and peptides.
Its highly bioavailable nutritional profile delivers 25 amino acids and 122 peptides, with 60% free-form amino acids and 40% di- and tri-peptides. With an exceptionally low average molecular weight of approximately 374 Da, Unbroken is designed for rapid absorption in minutes with minimal digestive burden.
FDA GRAS Affirmed & Informed Sport tested.
The idea is simple:
Drink your free-form aminos. Less soreness. Own the day.
One Recovery Platform. Four Key Areas.
While Unbroken has established its credentials in elite sport, the vision for Real Time Recovery extends far beyond athletes.
At Newtopia Now, Unbroken will showcase opportunities across four key areas:
Medical Nutrition
Efficient, easily digestible amino acid and peptide delivery for nutritional applications where protein intake, digestion and recovery are important considerations.
Wellness
Convenient daily nutrition designed to support recovery, energy, mobility and immune function as part of an active lifestyle.
Healthy Ageing & Sarcopenia
Nutritional support focused on maintaining muscle health, mobility, recovery and an active life as we age.
Active & Performance Nutrition
Rapid amino acid delivery designed to support recovery from training, competition and repeated physical load.
Across these areas, Unbroken delivers 4-in-1 benefits, powered by salmon protein hydrolyzate and key nutrients that support:
- Faster Muscle Recovery – free-form EAAs
- Energy & Endurance – vitamin B12
- Joint Health – collagen peptides
- Immunity Boost – zinc & selenium
Proven in the Demanding World of Professional Cycling
Unbroken is already working with Trek and its professional cycling teams, bringing Real Time Recovery into one of the world's most demanding sporting environments.
At WorldTour level, riders must recover repeatedly through intense training blocks, stage races and a long competitive season. Recovery is therefore not simply about what happens after a race—it is part of maintaining performance and consistency throughout the season.
Dr. Jens Hinder, Head Doctor at Lidl–Trek, emphasizes the importance of evaluating new performance solutions through testing, evidence and safety. For Unbroken, its natural origin and the fast availability of amino acids stood out during that evaluation.
“What I like most is this kind of natural part. It’s coming from a natural protein.”
Dr. Hinder describes amino acids as an important component when supporting athletes experiencing heavy muscular load and says of Unbroken:
“This was working. It was an easy solution.”
For Dr. Hinder, recovery is not an isolated intervention. It works alongside training, nutrition, sleep, medical oversight and the other elements required to keep riders healthy and performing consistently. His approach reflects Unbroken's own philosophy: effective recovery should support the body's ability to handle repeated physical demands.
Andy Schleck, Deputy General Manager of Lidl–Trek and former Tour de France winner, sees recovery as one of the areas where meaningful performance gains can still be found.
Before bringing Unbroken to the team, Schleck tested it himself alongside his own training in Hyrox. He noticed less muscle soreness, improved sleep and smoother recovery between workouts. But what convinced him was not simply how he felt—the difference also showed up in his recovery data.
“It wasn't just a feeling. The data was there.”
His sleep and recovery tracking showed stronger overnight recovery while using Unbroken. Seeing the results reflected in measurable recovery metrics was what made Schleck take the product seriously and bring it to Lidl–Trek's performance staff through Dr. Jens for further scientific review and testing.
For Schleck, the performance logic is straightforward:
“If you can recover better and faster, you can train more. And if you can train more, performance improves.”
Following further evaluation and testing, the team began using Unbroken with its riders. Schleck describes its role in a WorldTour environment as helping athletes shorten recovery time so they can tolerate greater training and racing loads.
“Recovery is one of the biggest themes in cycling. If you shorten the recovery time, riders can take more load—and more load means better performance.”
At the highest level of cycling, those improvements do not need to be dramatic. Small gains, repeated consistently, can make the difference.
“In elite cycling, one percent can make the difference. Recovery is one of the places where you can still find it.”
For Unbroken, Schleck's experience captures the principle behind Real Time Recovery: recovery that athletes can feel—and, in a high-performance environment, can measure.
From Elite Performance to Everyday Recovery
For Unbroken, however, recovery should not only matter when someone crosses a finish line.
It matters to the athlete preparing for tomorrow, the active consumer who wants to feel ready for the rest of the day, people looking to maintain muscle health and mobility as they age, and specialized nutrition settings where efficient nutrient delivery is particularly valuable.
That broader potential is why Unbroken is coming to Newtopia Now.
“Newtopia Now is an exciting opportunity for us to show that recovery is much bigger than sports,” said Steinar Kristjansson, CEO of Unbroken. “We have already seen what Unbroken can contribute in one of the most demanding performance environments in the world. Now we are excited to explore new partnerships across Medical Nutrition, Wellness, Healthy Ageing, and Active & Performance Nutrition—and make Real Time Recovery relevant to many more people.”
Newtopia Now brings together emerging and established brands with retailers, distributors, investors and industry leaders, making it a natural meeting point for Unbroken as the company looks to expand its partnerships and applications in the nutrition market.
Unbroken is available as effervescent tablets and sachet drink mixes.
About Unbroken
Unbroken is a Norwegian science-driven nutrition company redefining recovery through marine nutrition.
At the heart of Unbroken is an advanced salmon protein hydrolyzate produced from fresh Norwegian salmon in the company's fully owned marine biotech facility. Its unique nutritional profile combines free-form amino acids and highly bioavailable peptides for rapid nutritional delivery.
Unbroken focuses on four key areas: Medical Nutrition, Wellness, Healthy Ageing, and Active & Performance Nutrition.
We call it Real Time Recovery.
Discover more on the Unbroken website and follow us on Instagram.
Media & Partnership Enquiries
Steinar Kristjansson
CEO, Unbroken
[email protected]
www.unbrokenrtr.com