GRAND RAPIDS, Mich. — 5 Lakes Flavor will showcase Ruby Crunch, its clean-label chili crisp made with olive oil, at Newtopia Now (Booth 951), demonstrating how the category can move beyond a finishing condiment to become an everyday cooking staple.
Unlike traditional chili crisps made primarily with refined seed oils and used sparingly as a garnish, Ruby Crunch is designed for cooking, seasoning, and finishing, making it easy for consumers to incorporate into everyday meals. Available in both Mild and Spicy varieties, Ruby Crunch delivers rich flavor and craveable crunch while fitting seamlessly into a wide range of cuisines.
"As consumers continue to seek premium pantry staples made with recognizable ingredients, we're seeing an opportunity to redefine how chili crisp is used," said Elizabeth Bruinsmsa, co-founder of 5 Lakes Flavor. "Ruby Crunch was created to help people cook more flavorful meals every day—not just add a finishing drizzle."
Ruby Crunch's positioning as an everyday cooking ingredient creates more usage occasions than traditional chili crisps, helping retailers increase repeat purchases and strengthen category performance. Its versatility also encourages shoppers to pair it with complementary products such as pasta, eggs, vegetables, rice, proteins, and prepared meals, supporting larger basket sizes.
Key product highlights include:
- Olive oil-based, clean-label recipe with no refined seed oils
- Designed for cooking, seasoning, and finishing
- Cross-cuisine versatility for everyday meals
- Available in Mild and Spicy varieties
- Premium positioning within the growing chili crisp category
Attendees can sample Ruby Crunch and learn more at Booth 951 during Newtopia Now.
For more information, visit www.5lakesflavor.com.