Sweetums, the fast-growing female-founded beauty and personal care brand, is bringing its innovative approach to sensorial beauty to Newtopia Now 2026.
Founded by clinical psychologist Dr. Alisa Brady, Sweetums creates products that engage scent, flavor and touch—turning everyday personal care rituals into more playful, memorable experiences.
Leading the brand’s portfolio is Sweet Spot Flavored Solid Fragrance, an innovative alcohol-free, wax-based fragrance stick that combines scent + flavor in a portable, direct-to-skin format. Unlike traditional spray fragrance, Sweet Spot applies exactly where you want it without overspray or an airborne fragrance cloud and is designed to be smelled, tasted and kissed.
Sweetums will also showcase its flavored personal care wipes, flavored lip balms and expanding collection of sensorial beauty products.
With growing momentum across TikTok Shop, Amazon, DTC and national retail, Sweetums is building a distinctive space at the intersection of beauty, self-care and intimacy.
Retailers, buyers and industry partners are invited to discover Sweetums and experience the brand at Newtopia Now 2026.